Amazon is a giant online marketplace that sells every kind of product. It’s a platform that allows individuals to sell their products to their massive customer base from all over the world.
Trust on Amazon is also unmatched. Consumers are 89% more likely to buy from Amazon than other online. commerce or marketplaces. However, the effectiveness of Amazon selling products entices more sellers and, in turn, a high level of competition.
Looking at these statistics, we know the importance of optimising your product listings in order to rank on results pages.
Amazon SEO Ranking Service
Your goal as an Amazon seller is to help your products rank on the organic search results and increase sales. Our ranking service will keep that goal as our top priority, our decisions focused on ROI for you!
Amazon’s A9 ranking algorithm uses a much more crude but straight to the point system when compared to Google. This means you have to be more vigilant; finding every relevant keyword to your product and omitting keywords that won’t lead to conversions.
We understand the importance of including specified keywords into your product listings, enabling your products to rank in the top position for as many relevant keywords as possible
Amazon Keyword Research Service
As part of our service, we use top of the range Amazon keyword research tools. These tools provide in-depth data about each search term including volumes and competition. This allows us to strategise and find the best keywords for your products to target.
We will share our keyword research in its entirety, allowing you and your team to make amendments. These keywords can also be used in future advertising PPC campaigns on Amazon, saving you time and money in the future.
Amazon Listing Optimisation Service
We provide deliverables which layout optimised content for each section of your product listings including:
- Titles
- Bullet points
- Description
- Enhanced Brand Content (EBC)
- Back end search terms.
Optimising each of these components is crucial for your products to effectively rank for targeted keywords.
Amazon SEO Q&A
What does Amazon SEO stand for?
Amazon SEO stands for Amazon Search Engine Optimisation – improving product listings with the aim to show up higher on Amazon search results pages.
Why do you need an SEO consultant?
Amazon SEO (Search Engine Optimisation) means the strategic optimisation on your product pages to help your product rank for specific search terms.
For example, if a seller wants to attract organic traffic interested in “men’s clothing” to their product page, the product would have to include search terms surrounding that topic.