The 3 Main Reasons to use a Digital Marketing Agency
If your business or company is looking to grow into the digital realm, marketing is one of the first, and most crucial, stages for success online. If you are looking to grow your digital presents but are unsure whether to progress with your venture, you have come to the right place! In this article I will explain 4 of the main and best reasons for your business to use a digital marketing agency.
1. Digital marketing agencies have experience in all industries
Digital marketing agencies work with a wide range of companies from different industries. This means that a lot of agencies will have experience working with a business in the same industry and situation as yours. This allows the agency to employ the best strategies for your unique situation. However, when selecting an agency, it would be a good idea to ask what kind of experience they have and how it’s relevant to your business’ digital marketing goals. You want to find agencies that know what’s best for your business.
Digital marketing agencies can have superior knowledge than an individual digital marketing executive that you may want to employ in-house. Agencies will have a large team to pull different ideas and solutions while working on your project quickly and efficiently.
2. Lower costs than other solutions
Using a digital marketing agency can lead to much lower costs than you might expect. Hiring a digital marketing executive could set you back at least £30,000 a year. Digital marketing agencies can help you achieve the same online marketing goals for a fraction of the price. Again, depending on the agency, prices can vary hugely so it would be a good idea to shop around before you decide to go ahead.
Agencies usually utilise expensive tools in digital marketing. For example, two common tools for SEOs (Search Engine Optimisers) are Ahrefs and SEMrush. Ahrefs, an online SaaS, can set you back at least $180 per month. Digital agencies use many more expensive tools that an in-house digital marketer might request – costing your business more money.
3. Bespoke packages for your Company
Another reason to use a digital marketing agency is that they will work alongside your business to help develop bespoke strategies for your online marketing goals. Agencies will create packages that serve your business’s exact needs while being cost-effective.
Another huge benefit of using digital marketing agencies is that they can help you discover what goals to target in order for your company to be successful online. Digital marketing is a huge discipline so finding what aspects you actually need for your business is crucial. For example, you could be piling vasts amounts of money into online ad campaigns when what you really need is an SEO (Search Engine Optimisation) strategy.
In this day and age it’s a no brainer to opt for a digital marketing agency, especially if you are a small to medium-size business. Larger businesses might want to look into creating its own digital marketing team which may end up being more cost-effective in the long term.
I hope these 3 main reasons to use a digital marketing agency helped you understand the rationale behind why so many businesses opt for an agency to help them push their online marketing to the next level.