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The use of mannequins is an efficient and cost-effective way to promote your products. This is because mannequins allow your products to hold their shape, which lets the customer get a truer sense of the product via its images. However, mannequins in the images can be a bit distracting. The alternative to this problem is to create a ‘ghost mannequin effect’ for your product images. In simple words, a ghost mannequin effect will make the mannequin, who is wearing the product, disappear out of the photograph and what you will be left with is the product hanging mid-air in the shape of a mannequin....

You’re sitting at your desk, and you can’t seem to focus on what you’re doing. All of the sudden, a notification pops up from Facebook or Twitter that tells you about this interesting article that someone shared. How do you stop yourself from clicking it? How do you get back to work? Here are some tips for focused work. 1) Turn off your phone This is probably the most important one....

Jeff Bezos has accumulated more wealth than entrepreneurs of all economic fields, including technology. In just over 20 years, a reassertion of the importance of online trade and marketing, and that what we know as e-commerce is beginning. In the UK alone, 688.4 billion pounds was spent on E-commerce sales in 2018 and this is projected to grow year on year. This combined with the fact that 48%+ of all online shoppers in the UK use Google to start their product search, we start to see the immense potential monetary value in online businesses....

Amazon SEO works in much the same way as optimising for any other search engine. The crawler will register keywords on each product page and will serve these product pages to customers who search those specific keywords. The Amazon algorithm relies on keywords, reviews, click-through-rates and sales primarily. We will go into more detail about the algorithm later in the article. Amazon SEO Trends Amazon SEO (Search Engine Optimisation) is a discipline of digital marketing that is growing in popularity significantly, year on year as we can see from Google trends....

Why does a Website Need an SEO Audit? There are several reasons why you may need to perform an SEO audit. The main one is that this analysis will allow you to maintain the overall health of your website. On the other hand, keep in mind that user behaviour and technology constantly changes, so your website must also be constantly evolving. Of course, there may be more specific reasons that lead you to want to do an SEO audit....